Organizational Suffering

Based on Freud’s publication Civilization and Its Discontents, we can compare and deepen the relationship between human beings and their work, where it becomes the main source of their happiness, even with cultural limitations on their performance, this means that the human being must adapt in order to belong to this organization that limits his […]

Marketing vs. IT

Technologies advancing at a speed we can’t keep up, before Marketing teams demanded and directed Information Technology (IT) teams to search for new solutions to support their strategies, today we have a different scenario, where numerous tools are present to not only to support but to automate marketing decisions. Big Data, CRM, Artificial Intelligence, Automation, […]

Key Points to Understand and Build Executive Presence

When we talk about executive presence we must consider that it’s not a born trait and instead it is a skill to be developed, cultivated and built. That’s the reason why we always heard that: “Great Leaders aren’t born, they’re made!” Executive Presence is made of how much confidence and inspiration you give to the […]

Brazilian Carnival, good or bad?

Brazil and specially Rio de Janeiro are putting a lot of effort in overcome the economic crisis, but during Carnival Holidays we all have different types of opinions about it, for example if we should continue the parade or parties or use its investiment in another areas. Below you can see the revenue for Rio […]